PR Principles for Small Business: Know Thy Audience Part 2

Sharing

Having an understanding of a company’s audience will foster a sharing environment. What happens when consumers begin to share about a company? Since this sharing is positive this translates into larger brand recognition which should mean a higher generation of sales. As a company begins to be shared by its consumers the audience begins to syndicate together around their common interest.

Syndicate

We aren’t talking about businesses working together (though we aren’t saying that isn’t a valuable part of business; simply for this article we are talking audience as in consumers) — we are talking about the connections which people have with each other because of knowing the audience. When a company knows their audience well, the audience begins to connect with each other. Their connections mean they have banded together and are beginning to take stock in the company.

Denver Branding Agents


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