PR Principles for Small Business: Know Thy Audience Part 1

A social media peer of ours lives by the rule: “Know thy Audience” and states to him that is the first rule of public relations. Many other industry leaders will agree that knowing your audience is key for any business. This week we will look at the many benefits a company can gain from knowing their audience. We refer to this as the 4 “S’s” of knowing thy audience.


Everyone is concerned about the bottom line. Knowing their audience is going to generate sales. Sales generation is good but more sales are always expected for a company. Theoretically knowing a company’s audience is going to build the foundation to move beyond sales and create other points of business. The next would be getting the word out to more people.

Denver Online Public Relations


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