PR Principles for Small Businesses: Blogging Pt. 4

Search Engine OptimizationThe web site implications for a blog should be covered but are always secondary when looking at public relations.  There are Search Engine Optimization implications that always come with a blog.  This is compounded for public relations because if a company has major news that they are releasing, if they are up to date on their SEO when they release their information, people searching for it will be automatically directed to the host site instead of any secondary sites.  This ensures that the company’s information is being received straight from their mouths.  This should go without mentioning but a blog should be professional looking.  It should carry over any theme that the company has on their web site and should be appealing to the eye.  When a consumer comes to the site and sees this, the credibility of the company is boosted.




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