The Video News Release is helpful to companies on many levels. The first of these is that the story is presented effectively as the company wishes it to be produced. We all know that stories can get lost from the print to recorded version. When a company provides a film copy of their release then television stations already have a pre-made story that doesn’t require a whole lot of work. Second there are SEO implications. When a video is uploaded to YouTube specifically, it is archived before practically any other piece of information. Having a company link directed back from the video helps boost the companies SEO rankings.