A call to action simply encourages the viewer to do something other than simply read what is in front of them. Calls to action can come in many different sizes, forms, and platforms.
As a public relations writer I make sure to use calls to action in every part of my writing strategies. Every good marketing plan has calls to action in them. However, there are parts of a companies online influence that might not typically be considered for calls to action. These next few articles will look at calls to action in every aspect of a companies online influence.