I want to encourage businesses to take the time and consider how they are using their content. Make sure the content is reaching its full potential. It was created for a reason. Companies can generate just as many leads if not more from the quality content they have created as opposed to cold calls or emails. Share content across multiple platforms in order to maximize its use. Make it common to re-share content. Companies should have no reason to be ashamed of the content they have created, they should be overjoyed to share their content with every person they come in contact with.
Can you think of any other ways content such as an ebook can be used? Leave a comment and tell us!