Ultimately a person blogs because they have something to say. Whether or not it’s required for class, that’s another story. A person is blogging because they believe their opinion on a subject is worth hearing. How then does one get heard?
1. Build the SEO. This may seem beat in over the head, however, even if the blog isn’t meant to get to the top of the search engines, it’s helpful to already have good SEO built in. If good SEO is built in, should the site ever reach the top of a search engine, then it will have quality to keep it there.
2. Share! Sharing gets the blog out there, it also helps build the SEO mentioned above.